Case Study - Racing TV
Case Study
OBJECTIVE
Racing TV required a high-quality, engaging preview show of the 2025 Cheltenham Festival for their client, Ladbrokes. The challenge was to transform a non-traditional venue - a busy bar and pizza kitchen in High Wycombe - into a professional broadcast studio within a tight timeframe.
STRATEGY
Sports Broadcast Media (SBM) was engaged to provide a complete remote production solution. The SBM team, comprising Chief Technology Officer Mark Hitchings, Programme Director Gavin Puszczalowskyi, and Senior Video Producer Sam Hart, rapidly got to work converting the Mad Squirrel taproom into a fully functional studio.
Implementation:
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Rapid Transformation: Within one hour, the SBM team converted the venue into a broadcast-ready studio, including camera setup, lighting rigging, and audio configuration.
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Technical Excellence: Using the SBM remote rig, featuring BlackMagic Pocket Cinema Cameras and Studio Cameras, with an ATEM ISO switcher for live mixing and individual camera recording. Discrete lavalier microphones ensured high-quality audio capture.
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Seamless Execution: The three-hour shoot was conducted flawlessly, with no technical issues, delivering a polished final product.
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Results
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The Cheltenham Festival Big Preview Show was delivered on time and to the highest standard.
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The show achieved over 33,000 views on YouTube within days of release.
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Positive viewer feedback highlighted the production's quality and expert insights.
Technology Used:
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BlackMagic Pocket Cinema Cameras
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BlackMagic Studio Cameras
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ATEM ISO Switcher
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Lavalier Microphones
Will Hayler, Head of Digital Content, Racing TV:
"Sports Broadcast Media helped us to deliver an exceptional preview show. Their ability to transform a challenging venue into a professional studio was truly impressive. The quality of the production and the positive viewer response exceeded our expectations and those of our client, Ladbrokes, who were extremely pleased with the show’s results."
Mark Hitchings, Chief Technology Office, Sports Broadcast Media:
"Our goal was to deliver a studio-quality production in a non-traditional environment. The BlackMagic rig's versatility and our team's experience allowed us to overcome the challenges and deliver a seamless broadcast. Seeing the great reaction from the viewers, and receiving positive feedback from both Racing TV and Ladbrokes made all the hard work worth it. We are grateful to Racing TV for involving us in this exciting project and we’re looking forward to continuing our collaborative partnership in the future."
For expert support with your external broadcasts or studio-based recordings, contact Sports Broadcast Media today.
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