Why Every Business Website Needs Video Content – And the Data That Proves It Works

If your business website is still relying solely on text and images to tell your story, you're leaving opportunities on the table. Today’s customers expect more. They want quick answers, clear explanations, and a sense of who they’re buying from - and video content delivers all of that and more.

At Yorkshire Podcast Studios, we help businesses across Yorkshire and the UK create compelling, high-quality videos that not only enhance their websites but also build trust, improve SEO, and drive enquiries.

Let’s explore why video is no longer optional for business websites - and what the data says about its effectiveness.

1. Video Builds Trust Faster Than Text

Trust is the foundation of every successful business relationship. And yet, most websites make it hard for visitors to truly get to know the people behind the business. Video helps bridge that gap.

A well-made website video whether it's an introduction to your company, a customer testimonial, or an explainer of your process, gives visitors an instant sense of who you are and why they should choose you.

According to Wyzowl’s 2024 Video Marketing Report, 91% of consumers say they want to see more online video content from brands — and 87% say video has convinced them to buy a product or service.

In other words, your potential customers are looking for video. If they don’t find it on your website, they may move on to a competitor who provides it.

2. Video Improves Website Performance and SEO

Video is not just great for storytelling. It’s also a powerful tool for improving how your website performs in search engines.

• Websites with video are 53 times more likely to rank on the first page of Google, according to Forrester.

• Adding video to a landing page can increase conversions by up to 80%, according to EyeView Digital.

• Users spend 88% more time on websites that include video content (HubSpot).

  
  

By keeping visitors on your site for longer and providing content that answers their questions, you send strong engagement signals to search engines - which boosts your visibility over time.

3. Video Makes Complex Information Easier to Understand

No matter how good your copy is, some things are just better shown than explained. Product demos, service overviews and behind-the-scenes insights are easier to communicate through video.

This is especially true for businesses in specialist industries - from financial services to manufacturing - where trust and clarity are essential.

In “They Ask, You Answer” by Marcus Sheridan, the author argues that the most successful businesses are the ones that answer their customers' questions openly and honestly. Video is one of the best tools for doing just that.

Sheridan writes: “Buyers trust companies that educate them.” And video is education at scale.

By answering your prospects’ most common questions in video form — on your homepage, your services pages, or your FAQs — you immediately build credibility.

4. Video Creates a More Memorable First Impression

Visitors make a decision about your business within seconds of landing on your website. If your homepage feels static or outdated, you risk losing them.

Video adds life and movement. It creates a stronger emotional connection and gives people a reason to stay, watch and engage.

At Yorkshire Podcast Studios, we create homepage videos, brand story films, service explainers and client testimonials that help businesses make that all-important first impression professionally and authentically.

5. Video Content Is Easy to Repurpose

One of the biggest advantages of investing in video is that it keeps on giving. A single piece of video content for your website can be:

• Clipped into short videos for social media

• Turned into a blog post or email newsletter

• Shared on YouTube or LinkedIn

• Used in sales presentations or email sequences

With the right strategy, you get more value and reach from every video you create.

What Kind of Videos Should You Have on Your Website?

Here are the most effective types of video content to consider for your site:

• Welcome or About Us videos – Introduce the people and values behind your brand

• Service explainers – Show how your process works and what clients can expect

• Customer testimonials – Real stories build trust faster than sales copy ever could

• Case studies – Share results and client success stories in a clear, visual way

• FAQ or ‘They Ask, You Answer’-style videos – Address objections and common questions

Yorkshire Podcast Studios Can Help You Create the Right Video Content

Based in Yorkshire, we offer professional video production, podcast recording, content strategy and editing to help businesses grow their visibility and impact online. Our studio is designed for comfort and quality, and we also offer on-location filming for website video projects.

We handle everything — from planning and scripting to filming, editing and optimising for your site and platforms.

Ready to Add Video to Your Website?

If you're serious about improving your website’s performance, increasing enquiries and standing out from the competition, video content is the next logical step.

Yorkshire Podcast Studios makes it simple to get started. Book your free content consultation today and find out how we can help you plan and produce video that works.

👉 Visit www.yorkshirepodcaststudios.com or email hello@yorkshirepodcaststudios.com to get started.