Why Every Business Should Be Hosting Video Webinars (and How to Do It Right)
- David Easson
- Jul 31
- 2 min read
Webinars have come a long way from pixelated PowerPoint presentations and glitchy Zoom calls. Today, professionally hosted video webinars are one of the most powerful tools a business can use to build trust, generate leads and position themselves as thought leaders in their industry.
At Yorkshire Podcast Studios, we help SMEs across Yorkshire and the UK create live and recorded webinar content that looks the part and delivers results. Here's why video webinars work, and how to do them properly.
1. Build Your Authority with Consistent Thought Leadership
Webinars aren't just about broadcasting. They're about positioning.
When you regularly host or take part in discussions around your area of expertise, you stop being a service provider and start becoming the go-to expert. Whether you're explaining pricing, breaking down processes or offering insight into industry trends, every webinar you run adds to your credibility.
This follows Marcus Sheridan’s “They Ask, You Answer” approach: give people the answers they are searching for, and they will trust you before they've even spoken to you.
2. Video Webinars Show Your Face and That Builds Trust
There is something about seeing a real person speak that builds trust faster than any blog post or PDF ever could.
A live or recorded webinar gives your potential customers:
A feel for how you talk and think
A glimpse of your personality and values
A sense of how easy you are to work with
This is especially important for service-based businesses. You're not just selling a product. You're selling your approach. Video helps make that human connection.
3. How to Run a Professional Webinar (Hint: Not From Your Back Bedroom)
One of the biggest turn-offs for attendees is poor quality.
If your audio is echoey, your lighting is bad or your slides don't appear when they should, people lose focus. Or worse, they leave. The good news is that these are all things you can control.
Hosting your webinar from a professional studio like ours ensures:
Clear sound and camera quality
Smooth switching between live camera, slides and screen share
Strong branding throughout
A relaxed experience with technical support included
Even better, we record everything so you have a high-quality asset ready to use again.
4. Repurposing: Get More Value From One Webinar
Your webinar doesn't end when you click "Leave Meeting".
With a little planning, one 30-minute webinar can become:
A series of short social media clips
A follow-up blog post
A downloadable guide
Email marketing content
Lead magnets for your website
At Yorkshire Podcast Studios, we help you turn your expertise into a full set of content assets, not just a one-off event.
Book a Studio Tour and Record Your First Webinar With Us
Curious about what your business could look like on screen? Come and visit Yorkshire Podcast Studios in person.
We will show you around the studio, talk through your webinar ideas and even help you record or rehearse a segment while you're here. You leave with something real and ready to share.
Book your free studio tour today and let’s bring your first or next webinar to life — the professional, polished way.
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