What Kind of Video Content Does Your Business Really Need?

Most business owners know they need video content – but aren’t quite sure where to start. 

Should you be creating social media clips? A podcast? A polished video for your homepage? The truth is, there’s no one-size-fits-all answer. The right video content depends on your goals – and your audience.

At Yorkshire Podcast Studios, we help businesses across Yorkshire (and beyond) create video content that actually works – by revealing the human side of what they do. Here’s how to choose the right content for your business.

1. Website Video Content: Your Online First Impression

Your website is often the first place someone encounters your brand. And first impressions matter.

A strong homepage video can do in 30 seconds what a paragraph of text can’t – show who you are, what you stand for, and why someone should trust you. It’s not about being flashy. It’s about being real.

Think:

• A short intro from your founder

• An overview of your service or product

• A clear explanation of your process

When someone sees your face and hears your voice, they’re far more likely to take the next step.

2. Social Media Shorts: Grab Attention, Fast

Short-form video is essential for visibility on platforms like LinkedIn, Instagram, and YouTube Shorts.

These clips – often 15 to 60 seconds – are ideal for:

• Sharing quick tips or insights

• Highlighting events or achievements

• Showing the personality of your business

The key is consistency. One great video won’t do much on its own. But a steady stream of short, engaging clips builds recognition, trust and audience connection over time.

3. Case Studies and Testimonials: Let Your Clients Do the Talking

One of the most persuasive types of content you can produce is a customer story. Not just a quote or a logo – but a genuine account of how you helped solve a real problem.

A well-shot testimonial or case study builds credibility in a way no brochure can. It shows not just what you do, but why it matters – and why someone should choose you.

4. Internal Videos: Keep Your Team Engaged

Video isn’t just for marketing. More businesses are using it internally for:

• Onboarding new staff

• Sharing company news

• Celebrating wins or milestones

Especially in remote or hybrid workplaces, internal video helps teams stay connected, engaged and aligned.

5. The Smartest Move? Start With a Strategy

Before you hit record, ask: What questions are my customers already asking? This is the foundation of Marcus Sheridan’s “They Ask, You Answer” approach – and it’s how we help our clients create content that’s relevant, human and genuinely useful.

Your audience doesn’t want to be sold to. They want answers. Video just happens to be the most human way to give them.

Come and See It for Yourself

Want to see what’s possible for your business? Book a free tour of Yorkshire Podcast Studios and take a look behind the scenes. While you’re here, we’ll even help you record a piece of content you can use straight away – whether that’s an intro video, a social media clip or something else entirely.

Ready to see how easy and effective video content can be?

 Book your studio tour and recording session today.