Video Testimonials: The Most Powerful Way to Build Trust in Your Business
- David Easson
- Sep 5
- 3 min read
You’ve probably received amazing feedback from happy clients — but are you making the most of it?
Written testimonials are useful, but video testimonials bring your results to life. They provide powerful social proof and give prospects the confidence they need to take the next step.
According to Wyzowl’s Video Marketing Statistics 2024, 79% of people say they’ve been convinced to buy a product or service after watching a video testimonial.
That’s why businesses who invest in video client stories see higher conversions and stronger long-term credibility.
At Yorkshire Podcast Studios, we help businesses film authentic, professional client testimonials that don’t just tell a story — they show it. Here’s why video testimonials outperform written ones and how to create ones that convert.
1. People Believe People, Not Logos
Trust is everything in business, especially when customers are taking a risk or making a long-term decision.
Video testimonials:
Show the real person behind the feedback
Let viewers hear genuine tone and emotion
Make the praise feel more credible and persuasive
A happy client on video carries more weight than any five-star rating or text quote ever could.
2. You Capture the Emotion Behind the Results
Written testimonials often feel flat. Even if the words are strong, they can lack impact without emotion.
Video lets the viewer:
See the client’s expressions and body language
Hear their voice and authentic excitement
Feel the genuine transformation they experienced
That emotional connection makes prospects more likely to relate — and want the same outcome for themselves.
3. Testimonial Clips Work Across All Your Marketing
A single client story can become a powerful asset across multiple platforms. With video, you can:
Add clips to your website and landing pages
Share snippets on LinkedIn, Instagram, or YouTube
Include soundbites in email campaigns
Use them in sales presentations or pitches
When filmed professionally, testimonial videos become evergreen assets — ready to use for months or even years.
4. How to Make a Great Video Testimonial
The best testimonials aren’t scripted — they’re authentic. That’s why we make the process simple, natural, and stress-free.
At Yorkshire Podcast Studios, we:
Film in a calm, friendly studio setting
Use natural prompts to help your client speak comfortably
Edit into short, focused clips that tell a clear story
All you need is a client who’s willing to share their positive experience. We’ll take care of the rest.
FAQ: Video Testimonials
Q1. Why are video testimonials better than written ones? Video testimonials feel more authentic, capture real emotion, and are more persuasive. Viewers trust real people speaking on camera more than text on a page.
Q2. How long should a video testimonial be? The most effective testimonials are 1–2 minutes long. They should be concise, focused, and highlight a clear client transformation or success story.
Q3. Where can I use video testimonials? They can be added to your website, shared on social media, included in email campaigns, and used in sales presentations to build instant trust.
Q4. Do clients need to prepare or script their testimonial? Not at all. In fact, the best testimonials are conversational. At Yorkshire Podcast Studios, we use prompts to make clients feel comfortable and authentic.
Q5. How quickly can I start using a testimonial video? With professional editing, most clients walk away with ready-to-post clips within days of their recording session.
Ready to Film Your First Testimonial?
If you’ve ever thought “we should get that on camera,” now is the time. A video testimonial gives your business proof, personality, and polish — all in one.
Book your free studio tour at Yorkshire Podcast Studios today, and bring a happy client along with you. While you’re here, we’ll help you record a testimonial video you can start using right away.
Comments