The Complete Guide to Corporate Video Production in Yorkshire
- David Easson
- 6 hours ago
- 3 min read
Why Video Should Be Part of Every Business Strategy
Video helps people understand your business faster. It builds trust, explains complex ideas clearly, and keeps visitors on your website longer.
For businesses across Yorkshire, corporate video is no longer a nice extra. It is a core marketing asset that supports sales, recruitment, and internal communication.
Types of Corporate Videos Businesses Actually Use
Corporate video production in Yorkshire goes far beyond simple promotional content. Modern businesses use a wide range of video formats to communicate more clearly, build trust, and support both marketing and internal operations. Some of the most popular and effective formats include the following:
Case study videos that show real results
Case study videos focus on real clients, real challenges, and real outcomes. They typically feature interviews with customers, footage of the business in action, and clear explanations of the problem that was solved. This format allows potential clients to see tangible results rather than just promises.
In business and marketing, case study videos are powerful trust builders. They are often used on websites, landing pages, and sales presentations to support decision making. Seeing another organisation succeed helps prospects visualise how a service could work for them and reduces hesitation during the buying process.
Explainer videos for services or processes
Explainer videos break down complex services, products, or internal processes into simple, easy to understand visuals and narration. These videos often combine scripted voiceover, on screen graphics, and supporting footage to guide the viewer step by step through how something works.
From a marketing perspective, explainer videos help businesses communicate their value quickly and clearly, particularly for technical or specialist services. They are commonly used on homepage sections, service pages, email campaigns, and social media. Internally, they can also reduce time spent answering repetitive questions by providing a clear visual reference.
Internal training and onboarding videos
Internal training and onboarding videos are designed for staff rather than customers. They can include role specific training, health and safety guidance, system walkthroughs, or introductions to company policies and procedures. These videos are usually structured to be clear, practical, and easy to revisit when needed.
For businesses, this format saves time and ensures consistency. New starters receive the same information every time, and experienced team members can refresh their knowledge without relying on in person sessions. From a marketing and employer branding perspective, well produced training content also reflects professionalism and a strong company culture.
Leadership and culture videos
Leadership and culture videos highlight the people behind the business. They often feature senior leaders or team members talking about company values, mission, and vision, supported by natural workplace footage. These videos are less scripted and focus on authenticity and connection.
In marketing, leadership and culture videos humanise a brand and help potential clients understand what it is like to work with the company. They are particularly effective on about pages, recruitment campaigns, and LinkedIn content. Internally, they reinforce shared values and help teams feel connected to the wider purpose of the organisation.
Each type serves a different purpose, but all benefit from professional production.
Planning Your Shoot for Maximum Impact
Good corporate video starts before the cameras roll. Planning ensures your message is clear and filming time is used efficiently.
We help clients plan scripts, structure, and shot lists so filming days run smoothly.
This approach ties closely with our blog on Why You Should Batch Film Your Video Content, which shows how planning saves time and money.
Distribution: Getting Videos Seen by the Right Audience
A video only delivers ROI if people see it.
Corporate videos should be used across:
Websites and landing pages
LinkedIn and social media
Sales presentations and proposals
Email campaigns
We always advise clients on how to repurpose footage to get maximum value.
Start your Corporate Video Production Journey in Yorkshire with YPS
If you want corporate video that supports real business goals, let’s plan it properly.
