Lights, Camera, Website: Why Video Belongs on Your Homepage
- David Easson
- Aug 6
- 2 min read
Your website is your digital front door. So why greet people with a wall of text?
In a world where attention spans are short and competition is everywhere, homepage video gives you a powerful edge. It builds trust faster, explains what you do more clearly, and connects with visitors in a way that words alone often can't.
At Yorkshire Podcast Studios, we help businesses bring their websites to life with video that feels natural, professional and on brand.
Here’s why homepage video is no longer a nice-to-have — it's a must.
1. People Buy from People
When someone lands on your site for the first time, they’re not just looking for information. They’re looking for reassurance.
A well-made homepage video:
Shows the real people behind the business
Communicates your values and tone
Builds trust in seconds
This is especially valuable for service-based businesses and B2B companies where relationships matter. It puts a face to the name, and makes the decision to enquire feel more human.
2. You Can Explain More in Less Time
Video helps visitors understand what you do, who you help and how you work — without making them scroll through paragraphs of text.
Done right, a 60 to 90 second video can:
Clearly communicate your offer
Show examples of your work or clients
Answer key questions before they’re asked
Guide visitors to take the next step
If you follow the “They Ask, You Answer” mindset, your homepage video becomes the first (and most important) answer you give.
3. Video Improves Your Site’s Performance
Adding video doesn’t just look good. It improves how your website performs.
Video on your homepage can:
Increase time spent on page
Boost conversions by giving people confidence
Improve SEO by reducing bounce rate and encouraging clicks
Help your site stand out against competitors who still rely on static pages
It’s one of the simplest changes that can have a measurable impact.
4. What Should Be in Your Homepage Video?
You don’t need drones or dramatic voiceovers. You just need clarity, confidence and connection.
A typical homepage video might include:
A short introduction to the business
Who you help and how
What makes you different
A call to action
Natural shots of your team or work environment
You can film it in a single session at Yorkshire Podcast Studios, and leave with a polished version ready for your homepage, social media and email campaigns.
Come and Film Your Website Video With Us
If your homepage doesn’t yet feature video, or if it’s outdated or DIY, now is the perfect time to create something better.
Book a free tour of Yorkshire Podcast Studios today, and we’ll show you how simple and effective it can be to record a short, professional video that reflects the real you.
And while you’re here, we’ll help you film a sample or full homepage video — so you walk away with something tangible and ready to use.
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