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75% of consumers say a podcast should be defined as audio or video

The majority (75%) of podcast consumers in the United States now believe that podcasts should be defined as "audio only or available with video".


A survey of 1,000 listeners / viewers between the ages of 15 and 64, also showed that 22% believe a podcast to be “audio-only,” while 3% define a podcast as “video-only.”


A surprising insight on the podcast genre

A survey of 1,000 listeners / viewers between the ages of 15 and 64, also showed that 22% believe a podcast to be “audio-only,” while 3% define a podcast as “video-only.”

This insight is one of many surprising findings from a comprehensive new study focused on YouTube’s impact on the podcasting universe from media research firm Coleman Insights and podcast consultancy Amplifi Media.


Jay Nachlis, Vice President/Consultant at Coleman Insights, and Steve Goldstein, Founder/CEO at Amplifi Media, will debut the data from the research study titled “The New Rules of Podcasting on YouTube” at the conference’s keynote session at the Gaylord Rockies Resort & Convention Center on Thursday, August 24th at 8:30AM.

A survey of 1,000 listeners / viewers between the ages of 15 and 64, also showed that 22% believe a podcast to be “audio-only,” while 3% define a podcast as “video-only.”

According to Nachlis, the changing podcast definition finding is more remarkable when you dig into users of specific platforms.


“It’s not just YouTube podcast users that are warm to the idea of calling a video a podcast. Our study finds more than two-thirds of Spotify and Apple users feel the same way.”


Another study finding lays waste to the notion that most consumers have one destination for podcasts, showing that 72% use multiple apps. But there is a clear leadership hierarchy. Goldstein explains, “While most podcast consumers use more than one app, three-quarters prefer one of the big three – Apple, Spotify, and YouTube.”


The Coleman Insights/Amplifi Media study is sponsored by Locked On Podcast Network.


Yorkshire Podcast Studios can help get you heard

Yorkshire Podcast Studios can get you up and running. If you are looking for high-quality studios in which you can record podcasts, livestream broadcasts and get your audio or video to the audience you want in the most effective way possible, get in touch with us here at Yorkshire Podcast Studios.


We look forward to seeing you (for a brew and a chat) at Yorkshire Podcast Studios soon.


Give us a call on 0113 479 0774 or email: info@yorkshirepodcaststudios.com

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