Why Podcasting Works for B2B Marketing Podcasting has become one of the most effective ways for businesses to build authority and trust. Unlike short social posts, podcasts give you time and space to share expertise, explain ideas clearly, and show the human side of your business. For B2B companies across West Yorkshire and South Yorkshire, podcasts are especially powerful. Decision-makers want insight, not sales pitches. A well-produced podcast positions you as a trusted voi